Pennsylvania State Approved Sessions

Ranking on Google is perhaps the most important thing you can do to market your law firm. In this presentation, we’ll dig into how PPC (Google paid ads) complement your SEO (search engine optimization), social media and email marketing; how connecting your paid ads to your Google My Business (GMB) listing helps get your practice in front of more prospective clients; how search terms in paid ads are an invaluable source of information on consumer behavior and intent; and how geo-scheduling ads down to the zip code and overlaying such demographics as age, income and audience can help make sure your ads reach the right people. This session will also explain the intricacies of Google Ads rebranding from AdWords, including YouTube and more than 2 million websites in the Google Display Network.

There has been a lot of chatter floating around Congress surrounding student loans. Right now, all student loan debt discharges hinge on a “hardship” definition that is almost impossible to achieve. But the rules might change soon — or at least bend a little, as recent court decisions suggest. Join this session to learn the latest surrounding this pertinent issue.

Ever have a case dismissed because you overlooked some critical detail? We’ve all been there. This informative session will help guide you through some of the missteps that can scuttle a case right at the finish line.

Rule 3002.1 exists to protect debtors and creditors from unnecessary disputes over the status of current and former chapter 13 debtors’ mortgage loans. A recent Second Circuit opinion (In re Gravel) calls into question the ability of bankruptcy courts to impose monetary sanctions on mortgage-servicers that fail to comply with Rule 3002.1’s requirements. In this session, the panelists will cover both Gravel (and the dissent) and a recent bankruptcy court opinion (In re Blanco) that rejects the reasoning in Gravel. Can the two cases be reconciled? What is the standard that must be established to justify the imposition of sanctions when mortgage-servicers fail to comply with Rule 3002.1’s requirements, and what are the limitations on the amount of sanctions that can be considered appropriate? The panelists will discuss these questions along with additional legal actions and notices that consumer attorneys should take in these cases, as well as using an adversary proceeding in lieu of a motion.

You’ve read the headlines: hacked databases, stolen information, all becoming increasingly commonplace. Unfortunately, the question now is not whether your information is going to be accessed or stolen, but when. This session will inform attendees of current developments in the digital underground, and will provide realistic advice for cyberprotection. Included in the discussion will be recent high-profile cybercrime events, including website breaches impacting a variety of organizations and sectors, and particularly dangerous types of threats that might affect individuals involving the so-called dark web, the internet of things, phishing and wi-fi attacks, and the value of leveraging digital evidence and ESI in bankruptcy proceedings.

We all want tech to solve our problems, but software still requires skilled users to make it work at its full potential. Find out how to evaluate tech tools, get the most out of them, and what to expect (and not expect) from the “magical” zeroes and ones that are important parts of the consumer bankruptcy landscape. Knowing how to use software to complete bankruptcy plans and compile data for claims is essential for the future of bankruptcy practice.

For many distressed businesses, factoring loans — where third-party companies provide advances on invoices due — can be lifelines. This session will discuss this trending topic, as well as the dischargeability of nonpriority taxes for late-filed tax returns, and cryptocurrency.

Who knew that marketing should have been a law school class? Today’s legal landscape demands that lawyers be savvy marketers who can promote themselves online, building their reputations in the community and becoming “go to” practitioners for other lawyers and clients. Learn how to make your name pop in the legal realm.

For many distressed businesses, factoring loans — where third-party companies provide advances on invoices due — can be lifelines. This session will discuss this trending topic, as well as the dischargeability of nonpriority taxes for late-filed tax returns, and cryptocurrency.

The title says it all — and these sessions are always full of fireworks. We’ll cover post-petition appreciation in chapter 13s (to whom does it belong?), bifurcation of chapter 7 fees, and lien-stripping in chapter 20. You might be picking a side, but you’ll learn a lot from both sides!