Let's Keep It Intellectual (Property)
We’ve all seen intangible assets on balance sheets — from intellectual property (IP) and franchise agreements to customer lists and goodwill. What do we do with IP, and how do we use it or value it to have a successful reorganization and not just a sale? This session will provide takeaways you can use to inform your next case.Learning Objectives:Define the evolving scope of intellectual property (IP): Participants will be able to identify the major categories of IP and explain how modern business models are expanding what counts as IP, including data, algorithms, customer relationships, and other emerging intangible assets.Analyze why IP matters in restructuring strategy and negotiation: Participants will understand how IP can influence leverage, value and deal dynamics in a reorganization, and evaluate ways to use IP assets or IP gaps to shape plan negotiations, monetization strategies, and outcomes beyond a simple sale.Apply practical approaches to protecting and maximizing IP value in distressed situations: Participants will be able to spot common pitfalls such as overlooked, unprotected or undervalued IP, and apply practical tools and case study strategies to preserve, enhance, or monetize IP to reach a successful restructuring solution.